Champion | Create-A-Champ

Challenge: Create a unique way to hold the attention of college and high school students long enough for them to meaningfully engage with the Champion brand.

Solution: A Facebook application that married photo uploads (the target's number one Facebook habit) with Champion's "It's How You Play" positioning. It allows users to create and display personalized trading cards for their friends from photos, already uploaded on Facebook, crowning each the Champion of any category they chose.

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