Ball Park Franks | Hunger Campaign Launch
Website, Mobile Games, Rich Media, Banners, Viral Videos, Content Integration
Challenge: Create a rich, immersive digital extension for the launch of Ball Park Franks' Hunger campaign.
Solution: An integrated digital program, consisting of a unique website, customized experiences on media sites, and mobile extensions of custom games. The Hungerland site, a game in a world full of terrains and irreverent characters, catered to teens' tendencies towards multi-tasking and eccentricity. The program contributed to a 20% increase in sales and a 600% increase in brand favorability/intent to request via teen brand trackers.
