Allstate | It Takes a Thief
Content Integration, Website and Banners
Challenge: Concept and produce a digital extension for Allstate's program-integrated sponsorship with Discovery Channel's "It Takes A Thief."
Solution: A robust online experience where users navigate through a house or apartment to find all the weak points thieves could exploit. It contained over 35 on-demand videos of safety tips and tricks from the show, viral pass-along e-mail application, quizzes, a sweepstakes, and home protection game – reinforcing Allstate's proactive protection message and leading to agent locator and quote links. User response to the site exceeded all expectations.
Recognition: 2007 Finalist, The Journal of Financial Advertising and Marketing's Media Strategy Awards
