Mattel | Pixar Cars
Challenge: Reconnect Moms with Cars/Minis line, bringing them one step closer to an offline purchase.
Solution: An engaging rich media banner with a game showing how the Banshee toy captures the Minis with his shovel-like mouth and monster features. A downloadable/printable poster allows children to check off the Minis they have and the ones they need (and Mattel to measure purchase intent).
