Mattel | Turbo Driver
Rich Media and Banners
Challenge: Make the story of a complex product (a hand-held controller that HotWheels.com visitors would need to play several new online games) simple and engaging for a young audience.
Solution: Rich media ads that offer a peek into the Turbo Driver online gaming world, with an interactive diagram of the controller, videos of each of the Cartridges, and a chance for kids to experience all eight of the different racecourses.
